Esther Johnson · Lumos

Lumos Rebrand


Lumos Energy, Canada’s leading clean energy advisor to Indigenous communities, has accelerated clean energy projects in almost every province and territory across Canada. All of the projects are solely driven by the needs of indigenous communities and others working within the space of indigenous clean energy.

Final Product

After various iterations, the final logo was vectorized and full guidelines were created. They include colour, typeface, correct and incorrect use, and possible applications.

The yellow O represents a light that guides clean energy companies in the right direction. The perfect circle symbolizes unity, wholeness, and trust which are all values held by Lumos.