Esther Johnson · World Animal Protection

World Animal Protection

Layout, print

In this annual report booklet, seamless typography was applied throughout piece ensuring total readability, as well as brand typefaces and colours.

Final Product

Infographics were created to help convey information and help keep readers engaged. Additionally, basic shapes in the organization’s logo were extracted and used throughout the publication. This promotes connection between the reader and the brand as well as visual consistancy.